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What to Read this Week: March 2-8, 2015

Content packages keep your customers up-to-date.

Every Monday, I will share with you some of the best marketing, content and business articles on the web. Here's what I'm loving this week:

5 Pointless Marketing Metrics You Can Stop Tracking Today

I think a lot of people have gone overboard with tracking, so I love seeing articles like this one by Rachel Sprung. Email opens, Facebook likes, ad impressions, blog comments and the like don't really tell you if you are succeeding at your marketing goals.

Top 15 FREE Internet Marketing Tools To Boost Your Online Business

Nothing is better than free, especially when you are trying to keep up with the big boys on a startup's budget. That's why I love with roundup by Kulwant Nagi. Some of these tools are even useful if you've been in business for years, like me.

Creating and Optimizing a Profile that Attracts Prospects

Okay, so this is watching more than reading, but I wanted to put these videos into this list. The guys over at Linked University are experts in using LinkedIn to make money, so give these videos a look. Everyone could use a little profile sprucing.

Twitter Chat Schedule 

Want to make new connections on Twitter? Then join Twitter chats. This Twitter chat schedule tells you when chats are going down and the associated hashtags.

Do you know of any other good articles, pages or sites? Tell me about them!

Why Hiring Professionals Prevents Distractions

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