Welcome to this installment of What to Read this Week! I hope you had a great Easter weekend. My kids are too old for egg hunting this year (*sad mama*) so we just stuffed ourselves with candy, ham, rolls, mashed potatoes and Netflix.
Let's jump into these great reads!
List Building Supreme
I probably don't need to tell you how important list building is, but to get a great email list you need a good strategy. There's no lack of strategies out there. Jenna Dalton rounded them all up into a super post: The Ultimate List-Builder’s Resource Guide: 111 Links to Double or Even Triple Your Subscribers. Yup, 111. Have mercy!
What Do Your Customers Want?
Danny Iny has a different way of building a business. He lets customers tell them what they want. His new book, The Audience Revolution, details his experience. I read it over the weekend. If you want a more detailed approach, his free video and worksheets can help you figure out what your audience wants, too.
The Code for Content
Wouldn't be great if there was a code that you could use to create fantastic content people love and that draws in visitors? The article Ignite Your Content Marketing With The Content Code is about a code created by Mark Schaefer aimed at doing just that. The article is basically a summary of some of the great tips from Mark's book. One great quote from the article:
Repurpose content. Mark gives a good example of how one of his posts had 7,000 page views but when repurposed as slides it was viewed more than 100,000 times on Slideshare.
Did you read or write something awesome this week? Share it in the comments!
Also, don't miss my free book:
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