20 years ago, around the time I started my freelance writing business, virtual businesses didn’t exist. Today they make up one of the fastest growing industries in the world. For freelancers, bloggers and entrepreneurs, virtual businesses make starting out easier and more affordable. They can also offer a stepping stone to launching a prosperous and profitable business. That being said, while some people only use virtual businesses as a stepping stone to launch their brick-and-mortar entrepreneurial careers, others are happy to keep their business virtual for the foreseeable future. Virtual businesses are much cheaper to run as there are few overhead costs, they are often easier to keep organized, there’s no commuting, and then there’s the flexibility of it, of course.
For these reasons and many others, a lot of freelancers opt to launch their own virtual content creation services. Now, while virtual businesses are easier to run, that doesn’t mean that they are guaranteed to be successful, which is why if you are going to launch a virtual business, you need to know what it takes to make a success of it.
Invest in Your Website
If you are going to run a virtual business, then one of the most important features will be your website. When you have no actual business building, your website becomes even more important, because it’s the main hub of your venture. That’s why investing in your website is so vital.
When it comes to the design of your website, it’s important to use a skilled and experienced web designer, so that you can ensure that your site looks professional and runs properly.
Sure, you could create your website yourself, but if you want your site to look and feel professional, using an expert is recommended. The most important thing is to make sure that your site is responsive and is easy to use and navigate on desktops, tablets and phones. If your website isn’t easy for visitors to use, they won’t return.
Realize the Importance of Branding
When it comes to the success of your business, branding is crucial. They key to making your business seem more professional and more established within the industry is to utilize cohesive branding.
The right branding will improve brand awareness which will help to boost your customer base and will give your success a boost. From creative logos to unique business cards, make sure your logo, font and color usage is the same on all your marketing. Also, before you design any of those marketing products, be sure that they convey the feeling you are trying to invoke in a customer. For example, hard lines and dark colors may be great for a company aimed at an older, more serious crowd, while it may not work so well if you are targeting fun-loving millennials.
A lot of businesses struggle to get their branding right, but if you take the time to research what good branding is made up of, then you will find utilizing it much easier to do.
Utilize Social Media
You may have the most amazing business that provides services that everyone wants, but if your marketing isn’t effective, then your chances of success are low. If no one knows about your business, you can't expect it to be successful, can you? That’s why it’s crucial to utilize social media to ensure that as many people as possible know about your freelance business and what you offer.
When it comes to launching, it’s important to know what the crucial parts of an online campaign are. If you're not sure about what these crucial parts are, it's probably best to outsource the task to a specialist.
Be Clear About the Services You Provide
As a business, a lot of freelancers make the mistake of not being clear about the services they want to provide or the rates that they wish to charge for them. However, coming up with a clear plan is important before you start taking clients.
Don't know how to come up with rates? I cover that topic and a lot more in my book The Fluff-Free Freelance Writing Master Course. These tips work no matter if you are a writer, designer or other type of virtual content creation business.