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Software to Improve B2B Customer Relations

Software to Improve B2B Customer Relations

When talking about customers, most of the focus relies on the everyday consumer, without regard to how the B2B business world has changed over the years. For example, businesses today expect to be treated relatively similar to how companies treat the consumer. They want to be able to buy stock or materials from suppliers through an online portal. They expect to be able to see where their stock is and have shipping information. They want to be kept in the loop. With today’s technology, it is easy to provide this level of service to them, but you don’t want to make it easy to make just one sale. You want to create a long-lasting relationship with all the businesses you partner with.

To accomplish this level of partnership, you will want to start using these top five software programs in your business today:

Attracting Customers  

One of the first things you need to note when it comes to B2B operations is that businesses are very effective at sourcing out suppliers. In fact, it is estimated that almost 57% of businesses have already done their research long before they ever contact you, which means that you need to provide information to them readily without them requiring to make the first contact.

Blogging Software

Blogging is a great way to show your expertise to potential business customers. It is considered one of the most powerful methods you can use to acquire new B2B customers again and again.

Digital Communication

You want your business to be available for a phone call or email at any time of the day, but that isn’t the only way you can improve customer relations and get that next client on board. A great method today is to use website chat boxes. Much like social media chat boxes, these are located on your website and allow businesses to ask questions in a low-key way.

For existing customers, however, you will want to add a more human touch. Invest in a quality conference camera and conference software so that you can host meetings in your boardroom to clients anywhere in the world. Seeing someone and hearing them in a face-to-face capacity is a great way to improve B2B customer relations.

Improving Customer Relations

For larger businesses who work with suppliers and businesses alike, it is recommended that you investigate the Omnia product suite for SAP running organisations. This can be customized to your needs, but one platform you absolutely should have is:

Omnia B2B Ecommerce

To provide an easy way to purchase online from your range of products you will want to use an Omnia B2B eCommerce platform, which can provide a custom experience depending on the type of business you are working with. Use Omnia to safeguard your SAP investment and provide greater service to your B2B customers. With the product suite offered by, Omnia can easily be implemented within your existing SAP ERP environment and put to work with ease.

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