Hopefully, everything is going well and your freelance business is booming? Still, even if this is the case, you will still want to increase sales. It’s human nature to want more from your company. However, you don’t want to waste time and energy because they are precious resources. What you need are tips that are as quick to implement as they are effective. The good news is that you’ve come to the right place.
Get an app and go mobile. The days of the desktop computer and laptop are over. In 2017, it’s all about mobile technology. As you know, smartphones are taking over when it comes to shopping. Customers just don’t have the time or patience to use another medium, so m-commerce apps are sweeping up all in their path.
One thing you should understand about m-commerce is that it isn’t a fad. Mobile shopping is growing and it’s here to stay. Thankfully, an app will rectify the problem if you aren’t mobile-friendly. With an application, your customers get quick and easy access to the company. In most cases, this results in a boost in sales.
Focus On One Service
A mistake that a lot of freelance businesses make is trying to offer too much. Although it might seem like a good idea, it often inhibits sales. The reason is there's too much choice for the consumer. Instead of focussing on a single service, they get caught up looking at dozens. In the end, they become exhausted and give up completely. So, stick with your one idea, and don't be in too big a rush to expand. Remember – you can’t please everyone all of the time.
Market The Content For Consumers
Excellent pieces of copy are invaluable when it comes to sales. The customer needs a short and thorough description if they are going to pull the trigger.
Far too many sites use content that has first person pronouns. Instead of ‘you,’ it’s full of ‘I’ and ‘we.’ You're not aiming your content at the customer base. They don't want to hear about you, they want to hear about how your service will benefit them.
Customers like to take their time. You, on the other hand, want them to be decisive as it increases the chance of a sale. The longer they take to make a decision, the less likely they are to commit. With this in mind, you need to make them think that you need to impose a time limit. The limit doesn’t have to have any bearing, but they don’t know that. When you put up warnings like ‘hurry, sales ends today,’ customers have to act fast. Another one is, 'I only have time in my schedule for one more client.'
Why? It gives you perceived value and they can’t afford to let the opportunity slip. A subtle ultimatum like this works wonders.