How To Boost Charity Results Under Lockdown
As much as we all know how important it is to respect social distancing restrictions and avoid large gatherings during the pandemic, the situation can affect fundraising strategies for charities. Fundraising events are some of the most effective strategies to increase donations and support your community.
Unfortunately, charity businesses can struggle to gather the funds they need when all events are canceled for health and safety reasons. If you run a nonprofit organization and are wondering how to boost your efforts as safely as possible, here are some ideas to get you started.
Start by making your website more performant
The main reason why charity events are so effective is that it maximizes your presence in your community. People who may not have heard about your nonprofit organization discover it through the engaging fundraising event. Consequently, your first improvement point to remain relevant under lockdown is to boost your visibility.
When people are stuck at home, you need to focus on platforms they are likely to notice, aka the digital world. It’s imperial to understand how to perform SEO to market nonprofits effectively, as it increases awareness about your work. Local SEO, such as your Google My Business page, and optimized content can attract further donations and support.
Get your voice heard on social media
Social media platforms are recording a lot of activities under quarantine. People are reaching out to each other for company, tips, and sharing information. As such, managing your social media presence is detrimental to getting noticed. The coronavirus pandemic has affected everyone, and encouraged individuals to find new ways of helping those who are vulnerable. As a result, nonprofits are likely to record positive attention.
You can branch out your activities across multiple social media platforms to share your message. Don’t be shy about content. On the contrary, sharing multiple kinds of content online will help attract the attention of your audience.
Image by the United Nations
You can create safe fundraising events
You can’t plan a live fundraising event IRL. But nothing is stopping you from planning virtual fundraising events. If you have a Facebook page for your charity, you are eligible for the birthday Facebook donations, for instance.
You can also encourage people to donate with an isolation challenge. The challenge could help raise money rapidly to support a cause, such as growing a beard in isolation, painting, knitting, or even recording miles on a fitness tracker. Individuals are more likely to join a virtual challenge as it also gives them plenty of content for their social media feeds!
Find a supporter who can influence your audience
You don’t have to support a good cause by yourself. You can reach out to influencers for help. A blogger who agrees to write about your charity organization can create a lot of positive attention around your cause. Instagram influencers who join a life fundraising event can also boost awareness for nonprofits. Influencers carry a lot of weight in the conversation with charities as they can encourage their audience to support the community in need.
The coronavirus pandemic is slowing down businesses and the world economy, but it doesn’t have to stop you from supporting those who need your charity. Remaining relevant as a nonprofit means adapting to the current situation. Focus your efforts on the online sphere where you’re most likely to find a new audience that can boost your support.
