5 Ways to Make You Stand Out in the Writing World
There are so many writers out there. It may seem like it is impossible for you to gain any attention from potential clients and readers. Don’t worry, No-Fluffer! I have your back. Use these five tips to flood the world with your awesomeness.
#1: Create a badass LinkedIn profile
Of course, LinkedIn is a platform that is valuable for a whole range of people, but it’s a good place to put all of your key skills and writing history out there into the world. LinkedIn profiles are something that most people will check out before they decide to employ you. Don’t just add bland facts to your profile, though. You’re a writer, so get inventive if you can! Write the summary like you’re talking to a friend. Use some wit in your headline.
Here’s an example of a fab summary:
If you want cookie cutter articles, then you’ve got the wrong writer. If you need to increase your pagerank with informative, engaging content and copy that furthers your branding efforts, I can help. I shy away from bland, boring content and give readers, and search engines, what they want: SEO ramped articles that are informative and entertaining.
Also, be sure to use a good, quality headshot that spotlights your personality and use a good image for the background banner. Make sure the banner matches the feel of your brand. For example, if you are a tech writer that has a quirky writing style, you would want an image to reflect that, not a boring stock photo.
Bonus tip: Here’s how to find gigs on LinkedIn.
#2: Use SEO to push your writing up in the search engines
You may think that your writing will just never break through, particularly because most of it is sitting on the 20th page of any given Google search. How are people even going to discover you? It’s a good idea to get in touch with an SEO agency, and see what you can do to get your best pieces to the top of search engines. This will really help to improve your brand, and spread your reach.
Don’t want to pay someone? Here’s my best SEO tips for writers.
#3: Write for as many different people as possible
When it comes to getting your name out there as a writer, write as much as you can. This will give you more stuff to add to your portfolio, and it will also mean that stuff is out there for people to read. Variety is key here, so don’t just write for your own blog or website.
Unless you’re writing for yourself, though, don’t write for free. Here’s 30+ sites that pay writers.
#4: Get good at social media
Social media is one of those tools that is really useful for marketing, and as a writer, it’s great because it keeps you in people’s minds. Post regularly, about things that are important to you, and keep it clean. You don’t always have to go for those PG non-political posts, but think about whether it is going to be detrimental to you in the future before you click ‘send tweet.’
Most of all, let your personality out and connect with others. Building an online world for your business is important.
And of course, share every single article you write on your social media accounts. You may just catch a potential client’s eye with a well-written article or blog post.
#5: Ask people to review your services
Having a good deal of reviews behind you - that are accessible to people online - is a great way for you to improve your personal brand. Every time you work for somebody, ask them to give you a few sentences that sum up their experience. The more recommendations or testimonials you have, the more you look like a well-established writer on the web. Post them on a dedicated page on your website so potential clients can see how great you are. Here’s my testimonial page.