A vlog essentially means a virtual log, and is fast becoming a new way of blogging. (Okay, it's not that new, but it's becoming mainstream.) You essentially record yourself and post it onto the internet, which people watch. There are dozens of virtual logs out there, and essentially comes in the form of something sat facing the camera and talking about things that are pertinent to them. If you fancied starting one, then good for you! There are certain things you need to make it a success. These tips can help you get started. You may have already thought about some of these, but if not use them and apply them to your setup.
There are certain things you need to do before starting your Vlog. First you need a camera to record yourself. You need to find the best vlogging camera for you. If you can’t afford one then you could use your phone if the camera is good enough. At least make sure your phone camera is over 12 megapixels. Otherwise the video will look grainy.
You also need to think about what kind of platform you want your vlog to rest on. YouTube is extremely popular, but you may want to post it on your blog to make it more accessible. Youtube is easier to access, but you are making more of a statement by posting it from your own website. Facebook Live, Instagram Live and Snapchat are all good options, too.
I like how you can monetize YouTube accounts. My youngest daughter has a vlog that has thousands of views and she makes money through ads that display on her videos.
Choose Your Niche
You need to ensure you have some form of niche. Something that makes you stand out will pull people in. Check on the more popular vlogs and see what they are doing that attracts success. You need to do the same thing, but with a spin.
What are you an authority on? What are you good at? What makes you unique?
Remember too, people won’t watch if it's boring. Don’t be monotone. Be humourous and informative. For example, if you're doing how-to videos, think of unusual ways to explain things.
Now that you have your vlog setup you need to start attracting people to it. They need to know it exists to give it a chance. You can help by shouting about it. Okay, not literally.
- Comment on similar videos linking back to your own.
- Tell people on social media, friends included.
- Offer to guest star in other people's videos that share the same topic.
The more people that know the more they will talk about it and you can’t beat word of mouth as the main pulling point for your new videos.
As you post, the comments will pour in, some critical, others praising. You need to reply to the good comments and act on the bad feedback. Use suggestions to turn bad videos into good ones by listening to your critics.
Of course, there will be a lot of trolls, especially if you post on YouTube. If a person isn't offering constructive criticism that you can use, ignore them. Don't let it make you give up. You can do this!
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